Project: ROCK (2011)

Description: A total concept for jewelry design, where both product and packaging share the same form.

Based on the principles of fractal design,'ROCK' is a silver ring with a geometrically cut onyx stone set at its top. The ring is then wrapped with exactly the same form of the stone that it carries. The packaging, made from thick black paper, is then printed with the exact pattern used for die-cutting it from paper.
Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel Rock Jewel 30. ROCK (2011)

Design, Artwork & Concept: Yoad David Luxembourg
Photography: David Luxembourg

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+++ Yoad David Luxembourg 2015 & on.